Uno-X Mobility Cycling enters partnership with Craft Sportswear on footwear
Image credit: Gettysport
Uno-X Mobility Cycling is pleased to announce a partnership with Craft Sportswear serving as the team’s official footwear partner throughout the 2026 season.
Craft Sportswear is part of New Wave Group, one of the leading corporate and sportswear groups in the Nordic region.
Across the 2026 season, riders and staff across both the men’s and women’s side will use Craft footwear for gym, work, travel and everyday team use.
Known for Scandinavian design, functionality and innovation, Craft has built a strong reputation through decades of developing high-performance sportswear and technical footwear for elite athletes and everyday users alike.
For Uno-X Mobility Cycling, the partnership strengthens the team’s focus on quality in every detail around performance, preparation and recovery.
“We want the best possible setup for our riders and staff, also away from the bike. Craft impressed us with the quality of their products, their performance mindset and their strong Scandinavian heritage. It feels like a natural match for our team,” said Thor Hushovd.
“We are proud to partner with Uno-X Mobility Cycling. Partnering with Uno-X is a natural fit for Craft Sportswear, as we share the same commitment to performance, endurance, and Scandinavian values. Their dedication to teamwork, discipline, and pushing limits reflects everything we stand for. It also gives us the opportunity to develop and showcase footwear that performs at the highest level, tested by some of the world’s most demanding athletes”. Said Patrick Sydseter, head of sponsorships in Craft Sportswear.
Uno-X Mobility Cycling is pleased to have Craft on board as part of the project, with the agreement running initially through the remainder of the 2026 season.
Alberte Greve, Andreas Leknessund and Anniina Ahtosalo. Image credit: Wordup.
About Craft
Craft has been developing functional sportswear since 1973, when founder Anders Bengtsson tested his very first moisture-wicking base layer. Since then, the core mission has remained clear: to optimize performance, regulate body temperature, and ensure maximum comfort in all weather conditions. For over four decades, the brand has delivered innovative gear tailored for both professional arenas and everyday workouts.
Today, Craft is an integral part of Norwegian sports. Through close and long-standing collaborations with elite athletes across both winter and summer sports, the products are developed and tested under the most demanding conditions nature has to offer. Every single piece of equipment is the result of thorough research, innovation, and countless hours of testing. This invaluable insight from top-tier sports is transferred directly into the collections to create training and competition gear that offers optimal functionality, durability, and freedom of movement—whether you are a professional athlete or a dedicated everyday enthusiast.
About Uno-X Mobility Cycling
Uno-X Mobility Cycling is a professional cycling team competing at WorldTour level with both a men’s and women’s programme. Established in 2017, the team has grown from a development project into the only Scandinavian team at the highest level of international cycling. With strong roots in Norway and Denmark, Uno-X Mobility Cycling combines performance ambition with a long-term commitment to developing Scandinavian talent and inspiring the future of mobility through cycling.
For more information, contact:
Henning Askjer Lefsaker, Head of Communications.