Faxe Kondi and Uno-X Mobility Cycling Enter Major Strategic Cross-Border Partnership
(Image credit: Word Up)
A collaboration spanning Danmark and Norway, rooted in shared Scandinavian heritage, brings Faxe Kondi onto the highest level of professional cycling.
General Manager and Feed Zone Frontman, Thor Hushovd. (Image credit: Uno-X Mobility Cycling).
February 24, 2026 | Faxe Kondi and Uno-X Mobility Cycling enter a strategic partnership spanning the Uno-X Mobility Cycling team across both the men’s and women’s programmes at WorldTour level. The collaboration reflects a shared mindset of combining high performance with personality, energy, and unity.
“We are a Scandinavian team with strong roots in both Norway and Denmark. Faxe Kondi’s unique position in Danish sport and culture makes them a natural partner for us, and this partnership strengthens our presence in Denmark. In the years ahead, we want even more Danish cycling fans to truly feel that this is their team,” says Thor Hushovd, General Manager of Uno-X Mobility Cycling AS.
This partnership reflects Faxe Kondi’s long-standing sporting heritage, spanning elite competition as well as community-level participation.
“For more than 50 years, Faxe Kondi has been deeply embedded in both grassroots and elite sports, and the sense of community that thrives in clubs every day. We therefore see a perfect fit with Uno-X Mobility Cycling, where team spirit and unity are among the key elements that will help drive the team towards many major victories in the years ahead. We are very much looking forward to contributing and being part of this journey,” says Niels Jørgensen, Head of Sponsorship & Activation at Royal Unibrew.
“We see team spirit as a defining strength for us. There is a real sense of trust and unity in this team, and riders who are willing to go the extra mile for each other. Enjoying what we do together leads to better performances, and that mindset is something we clearly share with Faxe Kondi,” Hushovd adds.
The partnership will expose Faxe Kondi prominently on the team’s jerseys across all races throughout the season, including Tour de France, Paris–Roubaix, Arctic Race of Norway, and Tour of Denmark, among others. The collaboration also includes events linked to selected races, integrated campaigns featuring the riders, in-store retail activations, and activations across Faxe Kondi’s social media channels.
Søren Wærenskjold, Magnus Cort and Susanne Andersen, mfl, on shoot with Faxe Kondi. (Image credit: Uno-X Mobility)
The team will line up in the new jersey featuring Faxe Kondi for the first time at Omloop Het Nieuwsblad on February 28. Faxe Kondi is part of Royal Unibrew Group, and the collaboration is supported at the highest level within the organisation. Royal Unibrew’s CEO Lars Jensen will be present at Omloop Het Nieuwsblad to underline the strategic importance of the partnership.
“This is a major partnership for us, and one we are genuinely proud of. It feels like a perfect match, built on our shared identity, mindset and commitment to developing Scandinavian talent. Faxe Kondi is an iconic brand – and together we want to bring even more colour and flavour to the sport of cycling,” Hushovd concludes.
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About Faxe Kondi
Faxe Kondi was introduced in 1971, when Faxe Brewery – today Royal Unibrew — together with multisport national team player Knud Lundberg created a lemon/lime beverage with added glucose. Today, Faxe Kondi is Denmark’s leading lemon/lime soft drink, known for its distinctive taste and strong heritage in sports. Faxe Kondi is owned by Royal Unibrew, and in Norway the brand is distributed through its subsidiary Hansa Borg & Solera Norway.
About Uno-X Mobility Cycling
Uno-X Mobility Cycling is a professional cycling team competing at WorldTour level with both a men’s and women’s programme. Established in 2017, the team has grown from a development project into the only Scandinavian team at the highest level of international cycling. With strong roots in Norway and Denmark, Uno-X Mobility Cycling combines performance ambition with a long-term commitment to developing Scandinavian talent and inspiring the future of mobility through cycling.
For more information, contact:
Henning Askjer Lefsaker, Head of Communications.